Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

Greenwashing  // Browsing posts in Greenwashing

24 Jun Posted by in Greenwashing | Comments

Breaking Down “Green and Sustainable” Beauty Product Labeling

Breaking Down “Green and Sustainable” Beauty Product Labeling

    Since I’ve been on a bit of a greenwashing kick lately I figured I’d keep the information coming as long as the products keep rolling off the production lines.  I found this excellent infographic from our friends over at YOUBeauty that does a great job at laying out the facts regarding product labeling.  What […]

Read more...

20 Jun Posted by in Greenwashing | Comments

If this isn’t greenwashing then I don’t know what is…

If this isn’t greenwashing then I don’t know what is…

I first came across a picture similar to this on Reddit and thought, “No way.  This is satire.  VEGAN WATER??” After some simple searching I came across this ad directly from Prestige’s Facebook page (https://www.facebook.com/prestigesmartkitchen) where they are paying real money to get real customers to really buy their product with the intention of consuming […]

Read more...

11 Jun Posted by in Greenwashing | Comments

Product ‘Greenwashing’

Product ‘Greenwashing’

In an effort to capture a market share of the ‘green revolution’, more companies are branding their products to reflect their value to the green community.  However, the independent, not-for-profit organization Underwriters Laboratories (UL) initiated a study in 2007 to follow this trend of ‘greenwashing’. Greenwashing refers to the propaganda and marketing used by companies […]

Read more...

12 Jun Posted by in Greenwashing | 2 comments

Greenwashing at NeoCon 2012

Greenwashing at NeoCon 2012

Well, surprisingly, I didn’t really see much Greenwashing while I was at the Merchandise Mart in Chicago yesterday for NeoCon 2012. Actually, I didn’t see much of a focus on sustainability at all this year which was a little bit surprising and definitely disappointing. Nevertheless, I was there to give an education session on Greenwashing, […]

Read more...

25 Jan Posted by in Greenwashing | 2 comments

Size Does Matter in Sustainability

Size Does Matter in Sustainability

I just got done reading a short article on Inhabitat that described the new “home” (read mega-mansion) being built by Tom Brady and Gisele Bundchen. Read the article here. This little piece of the American Dream is 22,000 square feet for the couple and their son and appears, from pictures, to more closely resemble a […]

Read more...