Since I’ve been on a bit of a greenwashing kick lately I figured I’d keep the information coming as long as the products keep rolling off the production lines. I found this excellent infographic from our friends over at YOUBeauty that does a great job at laying out the facts regarding product labeling. What […]
I first came across a picture similar to this on Reddit and thought, “No way. This is satire. VEGAN WATER??” After some simple searching I came across this ad directly from Prestige’s Facebook page (https://www.facebook.com/prestigesmartkitchen) where they are paying real money to get real customers to really buy their product with the intention of consuming […]
In an effort to capture a market share of the ‘green revolution’, more companies are branding their products to reflect their value to the green community. However, the independent, not-for-profit organization Underwriters Laboratories (UL) initiated a study in 2007 to follow this trend of ‘greenwashing’. Greenwashing refers to the propaganda and marketing used by companies […]
Well, surprisingly, I didn’t really see much Greenwashing while I was at the Merchandise Mart in Chicago yesterday for NeoCon 2012. Actually, I didn’t see much of a focus on sustainability at all this year which was a little bit surprising and definitely disappointing. Nevertheless, I was there to give an education session on Greenwashing, […]
I just got done reading a short article on Inhabitat that described the new “home” (read mega-mansion) being built by Tom Brady and Gisele Bundchen. Read the article here. This little piece of the American Dream is 22,000 square feet for the couple and their son and appears, from pictures, to more closely resemble a […]
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