Greenwashing // Browsing posts in Greenwashing
Greenwashing at NeoCon 2012
Well, surprisingly, I didn’t really see much Greenwashing while I was at the Merchandise Mart in Chicago yesterday for NeoCon 2012. Actually, I didn’t see much of a focus on sustainability at all this year which was a little bit surprising and definitely disappointing. Nevertheless, I was there to give an education session on Greenwashing, ...
Size Does Matter in Sustainability
I just got done reading a short article on Inhabitat that described the new “home” (read mega-mansion) being built by Tom Brady and Gisele Bundchen. Read the article here. This little piece of the American Dream is 22,000 square feet for the couple and their son and appears, from pictures, to more closely resemble a ...
LEED Certified Products Don’t Exist
Several times a month SHP Leading Design hosts “lunch and learns” where product representatives come and tell us about their carpet, storefront system, door hardware, tile or whatever else it is that they represent. With LEED becoming so popular, many of them want to tell us about the great “green” attributes of their products. Some ...
Is IKEA Sustainable?
There has been much discussion over the past few years about whether or not IKEA and its products and practices are sustainable, so I thought I’d chip in my two cents. Here are the the primary points of each side of the argument: Yes, IKEA is Sustainable: IKEA has policies and practices in place to ...
Eco-Friendly Perception and the Consumer
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I just spent part of this morning reading two fascinating articles on how consumers and even business executives perceive the “eco-friendliness” of various companies. The first article “Green Executives are from Mars, Consumers are from Venus” from GreenBiz.com takes a poll of consumers to identify what companies they perceive as being “green” and then takes ...
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