Greenwashing // Posts tagged as "Greenwashing"
Greenwashing at NeoCon 2012
Well, surprisingly, I didn’t really see much Greenwashing while I was at the Merchandise Mart in Chicago yesterday for NeoCon 2012. Actually, I didn’t see much of a focus on sustainability at all this year which was a little bit surprising and definitely disappointing. Nevertheless, I was there to give an education session on Greenwashing, ...
Greenbuild 2011 Wrap-Up
First of all, I have been horribly negligent in updating this blog regularly, but I do pledge to be better now that Greenbuild is over and hopefully I’ll have a little extra time to post. So, now that my apology is over, here’s a little wrap-up of my thoughts from Greenbuild 2011 in Toronto. 1. ...
Greenbuild Wrap Up
After three and a half action packed days at Greenbuild, I am back home and trying to digest everything I saw and all of the conversations I had along the way. So, while I am sorting my thoughts, I decided to do a quick hitting, bullet-pointed wrap up of my general impressions and things I ...
Eco-Friendly Perception and the Consumer
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I just spent part of this morning reading two fascinating articles on how consumers and even business executives perceive the “eco-friendliness” of various companies. The first article “Green Executives are from Mars, Consumers are from Venus” from GreenBiz.com takes a poll of consumers to identify what companies they perceive as being “green” and then takes ...
Copyright © 2011 Allison McKenzie - All rights reserved.